• Agency Leadership

On Platitudes

Beware of platitudes. When you say the same thing over and over across your website and social channels you aren’t creating a brand. You’re watering down your message. You can say you create value for customers until you’re blue in the face. Customers are looking for substance and results, not lip service. They see through the facade a lot of businesses try to put in front of them. Be real. Be you.

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